clown fish

Our world is full of diverse, finely tuned ecosystems which are founded on innumerable “symbiotic relationships.”  These relationships are interdependencies of different organisms.

For example, behold the clown fish and sea anemone.  Clown fish benefit from living in poisonous sea anemones because they get to eat the leftovers and live in a fortress, and the sea anemones benefit from the water circulation the fish propel through their tentacles.  Basically, their relationship helps them survive.

honey-bee-68166According to the U.S. Environmental Protection Agency, “Many types of plants, including fruit and vegetable crops, depend on animals for pollination. Although honey bees are often first thought of as pollinators, many other types of animals pollinate crops and wildflowers, including wild bees, ants, beetles, wasps, lizards, birds, and bats.”

Countless plants would not exist without their pollinating friends, and countless pollinators would not exist without the plants.  They live in symbiosis.  

To bring it closer to home, according to the National Academy of Sciences:

  • “About three-quarters of the world’s flowering plants and at least 90 food crops eaten in North America depend on pollinators.
  • A world without pollinators would be a world without apples, blueberries, strawberries, chocolate, almonds, melons, peaches, pumpkins, and many other important food, fiber, and medicinal plants.
  • Through their action as pollinators, the honey bee contributes to the production of many billions of dollars worth of crops in America every year.”

As you can see, it would be hard to overstate the importance of pollinators to the survival of the human race.


The Problem

Have you heard of the “pollination crisis“?  Did you know that the world’s populations of pollinators are decreasing as a result of pesticide and herbicide use?

The prevailing theory among scientists in the EPA, USDA and global scientific and regulatory community is that the general declining health of honey bees is related to complex interactions among multiple stressors including…poor nutrition (e.g., due to loss of foraging habitat and increased reliance on supplemental diets) [and] pesticide exposure…”

According to the U.S. Environmental Protection Agency (EPA), researchers believe pesticides applied to crops are poisoning bees on a large scale, contributing to acute pesticide poisoning and even the loss of entire colonies, called “Colony Collapse Disorder” (CCD).

“A common element of acute pesticide poisoning of bees is, literally, a pile of dead bees outside the hive entrance. … Indeed, heavily diseased colonies can also exhibit large numbers of dead bees near the hive” (EPA).

But the concern is not only with bees.  All pollinators — including monarchs, hummingbirds, and ants — face deadly and species-threatening poisons through toxic pesticides applied to crops and flowers.

The flower industry is of particular concern.  It uses some of the most dangerous and highest levels of neurotoxic pesticides (Mercola, 2014).

Did you know that if pollinator populations reach a certain level, the crops will not have the pollination they need in order to produce our food?  The danger is not merely higher food prices, though that is a real concern.  The danger is, in the words of the USDA, an “agricultural crisis.

Petality’s Action Plan

Our action plan for championing pollinators and helping save the world from a massive food-shortage and more is two-fold:

1.  Awareness & Education.  Petality champions pollinators.  While the bees and other creatures are busy dilgently pollinating, Petality gives them a voice.  By bringing the problem and its causes to light through (1) the company website, (2) social media, and (3) point-of-sale references, Petality helps bring awareness.  By (1) informing the concerned about organizations that are making a difference, and (2) consolidating and simplifying (in articles and videos) research as well as the practical steps each of us can take to support pollinator populations, Petality helps educate in a manner which mobilizes.

2. Market-Driven Refuge Support & Development.  To drive the demand for sustainably and organically grown flowers, thereby addressing the world-wide “pollination crisis” by supporting and increasing consumer demand for toxin-free refuges for pollinators like bees, butterflies, and birds around the globe.  By sourcing from countries like Mexico, France, Morocco, and India, Petality has embarked on a multi-continental expedition to support organic flower growers whose approach towards flower agriculture supports pollinator populations and can help reverse their decline.


For example, according to the Royal Horticultural Society, Lavender is “perfect for pollinators” and made the Society’s list of most pollinator friendly plants.  Purchasing a Petality Organic Lavender Tisane directly supports organic lavender growers whose fields nourish valuable creatures without whom we couldn’t live.

According to the EPA, acute pesticide poisoning (and the resulting deaths) are “almost always avoidable.”  By increasing demand for toxin-free, pollinator-friendly flowers, Petality helps ensure pollinators have safe havens to avoid the poisons that threaten them and ultimately all of us.

Support pollinators.

In addition to drinking Petality, there are more ways you can actually make a difference and support pollinator populations!  We’ll be sharing more about this on our blog, so for all the latest…

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Butterfly on Lavender.

Stop and drink the flowers.