We are pleased to announce that Petality won 1st Place in the 2014 “HottestKitchenChallenge!” Judged by 6 accomplished food and beverage industry professionals, the competition was recently hosted in Indianapolis by sponsors Reliable Water Services and Ivy Tech Corporate College & Culinary Center.
Andrea and I shared with the judges our vision, our mission, and of course, our most beautiful beverages. As we expected, the natural beauty of flowers swept the judges off their feet. Criteria assessed were (1) taste (2) appearance (3) creativity and (4) marketability. After sharing our beautiful Organic Flower Tisanes – authentically brewed and delicately sweetened – and the worlds only Organic Palm Flower Soda – nutritious and pure – Petality was announced winner. We are humbled and very grateful.
In addition to receiving the collective confidence of the judges and witnessing the many smiling faces of those who tried our tisanes and soda, some of the best parts of the day were hearing the diverse stories of people who enjoyed Petality beverages after the competition…
For example, there was one gentleman who, as he enjoyed our beverages, recounted to us his experience growing up around authentic flower tisanes. He smiled as he recalled the delicious hibiscus, jasmine, and chrysanthemum tisanes his mother, originally from China, would make. I enjoyed his comment that, though much of the crowd seemed to think our beverages were novel, he was not surprised in the least to see us bringing such truly traditional flower beverages to the forefront. From the experience of his upbringing, graced with the respectful traditions, health knowledge, and culture of his mother, he knew authentic flower beverages were a delight.
Another gentleman we met was originally from Columbia. When approached our table, his intrigue was immediately apparent. As he tasted each beverage, his reaction epitomized what we, Petality, want to foster: the rediscovery of flowers. When we explained what he had already discerned, that our Organic Hibiscus Tisane is the result of our authentically brewing Hibiscus petals, he smiled. The live Hibiscus flowers on our table, the dried Hibiscus petals in a bowl, and the fresh Hibiscus tisane in his hand all inspired him to share his story.
Growing up in Columbia, he saw beautiful Hibiscus flowers all the time. He laughedwhen recounting how his friends and he even knew how to disassemble the flower into pieces for a game they played. But, he said, he had never known Hibiscus flowers yielded such delicious beverages when brewed! And when he saw the picture of palm blossoms on the Organic Palm Flower Soda bottle, he recounted his similar familiarity with those flowers and his equal surprise at the delicious nectar they yield! It was a uniquely rewarding experience for us! It is even humbling – that with Petality’s authentic organic flower beverages – we are reintroducing people to flowers with which they are far more familiar with us.
We were also excited to hear people’s understanding of our mission to champion pollinators. Both sponsors of the competition voiced their awareness and concern about pollinators’ plight and their excitement to see us creatively addressing it. It will be a joy to see many learn of pollinator’s cause, and many encouraged by our fellow commitment to it.
Ultimately, we look forward to stewarding the judge’s confidence as we lead the world in the complete, daily enjoyment of flowers.
— Yates Yummies (@YatesYummies) July 31, 2014